Lack of Enhanced Features: The website is missing key features that would significantly improve customer experience and retention.
Suboptimal Customer Experience: The existing user interface and functionality do not sufficiently engage customers or meet their needs.
Ineffective Customer Retention: There are no robust strategies or mechanisms in place to encourage customers to return regularly.
Low Purchase Frequency: Customers are not motivated or incentivized to make frequent purchases.
Need for a Simple Solution: The client seeks a straightforward and effective approach to boost regular product purchases and improve overall engagement.
User Research and Persona Development: Conduct user research to understand the needs, preferences, and pain points of wholesale customers. Develop detailed user personas based on this research to guide design decisions and feature prioritization.
Usability Testing and Feedback Loop: Implement usability testing to evaluate the current website's usability and identify areas for improvement. Gather feedback from wholesale customers through surveys, interviews, and user testing sessions to iterate and refine the user interface (UI).
Streamlined Navigation and Information Architecture: Simplify navigation and optimize the information architecture to ensure wholesale customers can easily find products, place orders, and access account information. Use clear categorization, intuitive labeling, and a logical flow to enhance usability.
Responsive Design and Mobile Optimization: Ensure the website is responsive and optimized for mobile devices. Wholesale customers often need to place orders on the go, so a mobile-friendly design with easy navigation and quick loading times is crucial for a seamless user experience across all devices.
Personalization and Customization Options: Incorporate personalized features such as recommended products based on purchase history, saved favorites or shopping lists, and customizable dashboards for each wholesale customer. Tailoring the experience to individual preferences enhances usability and encourages repeat purchases.
The Design
1
Redesigning the Product Page
Outdated Design and Poor Conversion Rate: The original product page was outdated and suffered from a low conversion rate, indicating a need for improvement.
Modern and Clear Redesign: The redesign focused on making the page modern and clear, enhancing its visual appeal and usability.
Improved User Experience: The changes led to a better overall user experience and a more modern-looking website.
2
Redesigning the Wholesale Website
Outdated Design and Poor Conversion Rate: The original product page was outdated and suffered from a low conversion rate, indicating a need for improvement.
Modern and Clear Redesign: The redesign focused on making the page modern and clear, enhancing its visual appeal and usability.
Improved User Experience: The changes led to a better overall user experience and a more modern-looking website.
3
Redesigning the Product Modal
Outdated Design and Poor Conversion Rate: The original product page was outdated and suffered from a low conversion rate, indicating a need for improvement.
Modern and Clear Redesign: The redesign focused on making the page modern and clear, enhancing its visual appeal and usability.
Improved User Experience: The changes led to a better overall user experience and a more modern-looking website.
4
Tier Mechanism
Basic Tier (1 - 5): This is the entry-level tier for all new customers or those with minimal purchase activity. Benefits might include standard wholesale pricing, access to the full product catalog, and basic customer support.
Mid Tier (6 - 10): Customers who make regular purchases or meet a specific purchase threshold move to this tier. Benefits may include slightly better pricing, occasional discounts, faster shipping options, and priority customer support.
Premium Tier(11- 15): This top tier is reserved for customers who consistently place high-volume orders or have been loyal for a significant period. Benefits might include the best pricing, exclusive discounts, early access to new products, dedicated account management, and free or expedited shipping.
5
Product and Variant Card
List View: On larger screens, products and their variants are displayed in a clean, organized list view. This layout features smaller images and a well-structured hierarchy, enhancing readability and user experience.
Thumbnail view: For screens with limited space, such as mobile devices and tablets, variants are shown as thumbnails with larger images and minimal information. This view is designed for easy browsing on smaller screens.
Toggle: On desktop, users can switch between list view and thumbnail view using a dedicated toggle. Each view is optimized for different screen sizes and user preferences, ensuring an efficient and pleasant browsing experience.
6
Analytics
Sales Performance Tracking: The screen provides detailed insights into the sales performance of the Amanita Muscaria Mushroom. Users can see the total units sold to them (789 units) and the average review rating (4.5), offering a quick overview of both sales volume and customer satisfaction.
Time-based Sales Analysis: The screen includes a bar chart that visualizes the total units sold over various months. This allows users to track sales trends and identify peak selling periods. The ability to filter the data by different time ranges (all time, 12 months, 6 months, 3 months, 30 days) enables users to analyze sales performance over specific periods and make informed decisions based on seasonality and trends.
Customizable Data View: The sorting option (e.g., by rate) allows users to customize how they view the sales data, potentially offering other sorting criteria to suit their analytical needs. This flexibility helps users focus on specific aspects of the data that are most relevant to their objectives, such as identifying high-performing months or understanding the impact of marketing campaigns.
